Team collaborationĬollaboration is one of the basic project management principles that every software solution should emphasize. Nearly every tool on this list offers some form of kanban functionality. This methodology gives managers and editors the ability to see exactly where tasks are throughout the completion process and affords them insights into process bottlenecks. Kanban workflows are the perfect method for tracking marketing efforts from ideation to publication. While certain marketing projects won’t need all three of these features I’ve listed below, most will need at least two of them in order to successfully manage your efforts. While there is a lot of overlap between your average project management tools and marketing specific platforms, there are specific features you’ll need in order to get the most out of your system. What to look for in a great project management software for marketing These tools will help you plan out your marketing efforts, track them to completion, collaborate on new ideas, track the time spent on tasks, and manage the rest of the project management steps. That’s why I’ve put together this list of the eight best marketing project management tools that’ll help you make sense of the creative chaos your team will dream up.
There’s nothing more beneficial to a lofty creative mind than the organizational structure of a kanban board or the planning capabilities of a Gantt chart. After years of experience in content marketing, internal communications, email marketing, and social media management, I can say that project management software and marketing are a match made in heaven.